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Gambia: Elite Magazine Launched

Elite Magazine (Emag) has officially been launched at the Atlantic Hotel in Banjul on Sunday, 12th January 2020. EMAG will cover Gambian fashion, lifestyle, culture, tourism, sports, business and many other aspects of local and international stories.

Elite Magazine founded by Fatoumata Rahman Coker saw the first edition of the magazine which is dedicated to the Lord Mayoress of Banjul, Rohey Malick Lowe fly off the shelfs at a special promotion price of D200.


Speaking at the launch event at the Atlantic Hotel in Banjul, an emotional Fatoumata Rahman Coker thanked her family, sponsors, team, fans and supporters for making the launching of EMAG a reality. Holding back tears, the EMAG CEO, revealed that the idea of the magazine came from her 18 year old daughter some 7 years ago when she was only 11 years old. Due to difficulties in the past 7 seven years, the magazine could not come to press until now.


According to the CEO and Founder of the Magazine, โ€œthe concept of Elite Magazine, EMAG, was first brainstormed in October 2015 having pondered over the idea from her daughter a few years prior, but never actually materialised because of so many obstacles. However, having beaten all the odds in the past four years, EMAG finally hits the market. โ€œ


Being founder and CEO, a mother of 3 beautiful children; FatoumattaCoker is a Gambian Fashionista who sees fashion, arts and culture as part of oneโ€™s life and the best definition of her character.

If you are looking for a magazine that is purely on the ecstasies of Fashion, Beauty, Leisure, Food, History, Healthy Lifestyle, Culture, Editorial, then look no further than EMAG; a magazine that promises you quality and epic display of life in both pictures and words, published in a digital format as well as in print to showcase the beautiful and rich culture of Africa.

EMAG will not only publish intriguing dynamics in the fashion world but also focuses on the creative minds of The Gambia and Africa, by empowering aspiring artists of all walks of life from amateurs to professionals. With this, much appreciation and recognition is shown to their hardwork and dedication, and serves as an impetus to develop the creative industry.

EMAG is a close-knit team that works together with faith, hope, confidence and belief. If you believe in what you stand for, you will always stand for what you believe in.

EMAG aims to promote talent, empower and celebrate what we have. โ€œHere at EMAG, we believe in one family, one Gambia and one Africa. ย And with the maiden edition of a beautifully produced magazine, effectively, Gambian fashion is now everywhere!โ€ Concluded Emag CEO.

The launching event was attended by Minister of defence, Mustapha Njie (TAF), Banjul Mayoress Rohey Malick Lowe, Fatu Network CEO Fatou Camara, Hon. Mama Kandeh of GDC, among other dignitaries all of whom spoke highly of the Elite Magazine CEO.

Elite Magazine is available in hard copy, digital downloadable copy and online subscription formats.






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